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COVID-19 – THE GREAT LEVELLER
Jeevika Kapadia, Research Director, Ipsos UU, India & Ashwini Sirsikar, Country Service Line Leader, Ipsos UU (qualitative research division), India
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Multi-source healthcare data
The world of pharma business insight is likely to change as it embraces a multi-data source reality.
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Cyber Coaxing - Nudge Strategies In The Age Of AI
By Amit Adarkar, CEO- Ipsos in India and Geeta Lobo, Service Line leader, SIA - Ipsos in India
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OPINION:Nudges Do Not Work For Changing Deep- Seated Human Behaviour
By Kumud Ghoshal, Executive Director, Ipsos UU- Ipsos in India
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Coronavirus pandemic: What are the psychological effects of self-isolation?
Two in 5 people are impatient to get back to normal life, a third are anxious about their health.
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THE BOON OF BEING IN BOTH MINDS - The complex dynamics of consumer decision making
Sreyoshi Maitra, Executive Director, Market Strategy & Understanding (Delhi) & Lead Shopper Practice, Ipsos in India
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Opinion: Hacking into the Homer brain
This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?