Cyber Coaxing - Nudge Strategies In The Age Of AI

Science

By Amit Adarkar, CEO- Ipsos in India and Geeta Lobo, Service Line leader, SIA - Ipsos in India

15 April 2020

Nudge
Behavioural Science
Consumer Behaviour
Market Research

The author(s)

Amit Adarkar CEO Ipsos in India
Geeta Lobo Country Chief Client Officer

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Nudge strategies are about making small cost-effective changes in the environment, that lead to changes in behaviour.

What if we back this with Big Data and AI ? Would AI based Nudges look like? Is this something too futuristic ? Should we be alarmed ? Read our conjectures on what the future of Nudge could look like.

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Cyber-Coaxing

The author(s)

Amit Adarkar CEO Ipsos in India
Geeta Lobo Country Chief Client Officer

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