The Boon of Being in Both Minds
By Sreyoshi Maitra, Executive Director, Ipsos in India
When we are making decisions, are we always using only System 1 or only System 2? While you may think some decisions are completely on auto-pilot and some are very well-thought out, the mental processing of System 1 and System 2 thinking does not take place in a mutually exclusive manner, independent of one other. Read on to understand more about how it works.
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