While Nudge is a well-known behavioural science concept picked up and used, there is a strong case for the need for mindset changes to ensure sustained behavior change for the greater good of the society. For one thing, Nudges are a piecemeal approach. These can be useful to address specific behavior, but we often desire broader mindset and behavioral shifts. The article provides strong case to support this using the example of the Swachh Bharat Mission-Grameen
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[EVENT] Hong Kong launch of Global Business Influencers 2018
September 18 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.