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Eyeing increasing opportunities in Research Based Consulting, Ipsos expands top team in Ipsos Strategy3 – hires Rajashree Ivaturi as Partner, Ipsos Strategy3
She reports to Amit Adarkar, CEO, Ipsos India
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3 in 4 Urban Indians say they are happy in April 2024: Ipsos IndiaBus Happiness Survey
87% in tier1 happy; 84% in north & west zone; only 55% in south zone happy
Happiness has surged in 2024 versus 2023
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Excitement high among cricket enthusiasts this IPL - Ipsos IndiaBus IPL Survey
Entertainment (cricketainment) biggest motivation for watching the annual spectacle; T20 format, team format, pull factors too
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The Silent Struggle
The survey was commissioned by Mpower, a branch of the Aditya Birla Education Trust, and the Ipsos India Healthcare team were the Insights partner.
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Women politicians and business leaders perceived to be as capable as their male counterparts - Ipsos Global Attitudes towards Women’s Leadership Survey
62% urban Indians believe a man who stays at home to look after his children is less of a man
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Approval Rating of PM Narendra Modi soars to 75% in Feb 2024 – a 10% jump from Sept 2023 wave: Ipsos IndiaBus Survey
92% in North Zone;
Education, sanitation and cleanliness and healthcare, best performance areas of the Modi govt.
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73% of urban Indians perceive Ram Temple consecration/ construction to enhance vote bank for the BJP/ NDA: Ipsos IndiaBus Ram Temple Perception Poll
3 in 4 believe Ram Temple will boost economic gains for UP;
1 in 2 feel it was a religious event; 1 in 4 felt it was both a political & religious event
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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73% Urban Indians believe our system is broken: Ipsos Global Advisor Populism in 2024 Survey
74% urban Indians feel to fix India we need a strong leader willing to break the rules;
74% want important political issues to be decided by people via referendums and not by elected officials;
74% feel the political and economic elite do not care about hard working people;
66% Indians want govt to increase spends on defense & national security; 66% want govt to increase spends in job creation;