Approval Rating of PM Narendra Modi soars to 75% in Feb 2024 – a 10% jump from Sept 2023 wave: Ipsos IndiaBus Survey

Prime Minister, Mr. Narendra Modi has achieved an approval rating of 75% in Feb 2024 from the earlier 65% in September 2023 (last wave), in handling of his job as the prime minister of the country, according to the Ipsos IndiaBus PM Approval Rating Survey. 

Interestingly, some cities and cohorts gave Mr. Modi exceedingly high ratings for his performance as the PM – North zone (92%), east zone (84%) and west zone (80%); tier 1 (84%), tier 3 (80%) cities; 45+ age group (79%), 18-30 years (75%), 31-45 years (71%); SEC B (77%), Sec A (75%), SEC C (71%); females (75%), males (74%); full time parent/ homemaker (78%), employed part time/ full time (74%) etc. 

And slightly lower ratings in metros (64%), tier 2 (62%) and self-employed (59%). And the lowest in south zone (35%). 

Commenting on the findings of the survey, Parijat Chakraborty, Country Service Line Leader, Public Affairs, Corporate Reputation, ESG and CSR, Ipsos India said, “Some of the big bang initiatives like opening of the Ram Temple in Ayodhya (92% Approval Rating in North Zone validates it), temple in the UAE, taking a stand on global issues independent of the influence of any western power, initiatives in space, hosting the G20 Summit successfully in India, giving a fillip to Make in India, with major global players choosing to manufacture in India, have all contributed to the spike in Approval Ratings of the PM." 

How has the Modi government performed in different areas?

The survey shows the areas where the Modi government has performed well are primarily in the areas of education system, sanitation and cleanliness and healthcare system. In the other areas, the govt has passed and not flunked. The scores given by the respondents were, pollution and environment (56%), poverty (45%), inflation (44%), unemployment (43%) and corruption (42%).   

"The initiatives around health, education, sanitation, gender, skill development etc. are paying off and providing strong tailwinds, in an already positive environment," added Chakraborty.   

Methodology:

Ipsos IndiaBus is a monthly pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, Tier 1, Tier 2 and Tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. We have city-level quota for each demographic segments that ensure the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average.