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Know your (and their) Vices
Are marketers geared for evolving perceptions?
Krishnendu Dutta, Country Service Line Leader, Market Strategy & Understanding (MSU), Ipsos India & Shiva Agarwal, Research Director, Innovation, Ipsos India
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92% Urban Indians optimistic Circa 2020 will be better than previous year; 83% bullish about performance of global economy
Optimism, trends & concerns sum up this year’s - Ipsos Predictions 2020 Survey
Circa 2019 was a disastrous year for India & Indians
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Building green: How important is the environment when it comes to infrastructure?
Infrastructure related to green energy are rated among the worst in the world.
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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India 8th Least Nimby!
Best & Worst of Indian Urban Infrastructure - Airports, Digital Connectivity, Motorways and Rail infrastructure rated best; Cycle Facilities, Electric Vehicle Charging, Flood Defenses, Pedestrian Pathways and Water Supply & Sewerage rated worst: GIIA-Ipsos Global Infrastructure Index 2019
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Biggest threats to India? 87% Urban Indians fear a terrorist attack taking place in India ; 87% fear a natural disaster occuring in India: Ipsos-Halifax World Affairs Global Threats Assessment Survey
75% Indians are confident that the government can deal with terror threats and 77% are confident of govt’s ability in dealing with natural disaster
77% urban Indians believe world became more dangerous over last year
India is ominous of all threats – of security, safety and wellbeing
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90% Urban Indians foresee United Nations emerging top influencer of World Affairs in 10 years: Ipsos-Halifax World Affairs Influencers global Survey
Majority of Indians prefer US economic & political model over Chinese
Free trade OK, but protect home turf, counsel urban Indians
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Surprise! 57% Urban Indians satisfied with India’s Infrastructure, India ranked 3rd in quality of Infrastructure after China & Saudi Arabia: GIIA-Ipsos Global Infrastructure Index 2019
Airports, Digital, Motorways and Rail infrastructure rated best
Cycle Facilities, Electric Vehicle Charging, Flood Defenses, Pedestrian Pathways and Water Supply & Sewerage infrastructure rated worst
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Qualification, Confidence, Intelligence & Hardwork are the top factors that help women get ahead in life says Ipsos World Questions Survey: What helps or hinders women’s equality?
Only 9% credit looks for getting ahead
Women in politics & govt, women in senior positions will be the biggest drivers of enhancing gender equality, next 25 years