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3 in 4 tier3 citizens prefer instore shopping: Ipsos IndiaBus Shopping Fiesta Survey
Most urban citizens across demographics prefer instore shopping, except SEC A which prefers a combo of online and instore mode
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Ipsos unveils Ipsos Global Trends 2024 providing lowdown on shifting consumer attitudes and values and implications they hold for businesses and brands
World’s broadest survey covering 74% of world’s population and 90% of global GDP
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Global South most bullish in September – India ranks 3rd in optimism, with 65% urban Indians believing India is headed in right direction: Ipsos What Worries the World
Worry around unemployment and inflation further recedes among urban Indians
Crime and Violence, emerges world’s No.1 worry, displacing inflation to 2nd spot
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Ipsos unveils Ipsos Consumer Voice
The platform for direct video access to real consumers via large Crownit platform, providing clients DIY flexibility to commission consumer interactions anywhere, anytime in India, from laptop or smartphone
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Generations: Finding Common Ground in a Changing World
Discover how generational shifts and demographic changes are reshaping consumer expectations.
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2 in 3 Indians claim to be happy in August 2024, despite a significant drop in happiness levels for 2 months consecutively: Ipsos IndiaBus Happiness Monitor
Citizens in the west zone (88%) & tier 1 (85%) cities are the happiest; the East Zone has seen a major drop in happiness due to unrest in Kolkata and Manipur & vagaries of weather
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Consumer sentiment up for jobs; India ranks No.2 on National Index Score: LSEG-Ipsos PCSI August 2024
Citizens feeling the pinch around daily spends, savings and investments.
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67% Indians believe India is moving in the right direction; India placed 2nd in optimism across 29 markets in August 2024: Ipsos What Worries the World
Worry around unemployment (-6%) and inflation (-7%) recedes
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Low awareness among Indians about generations’ labels & their own cohort: Ipsos Generations Report 2024
One-size-fits-all may not work for brands and could lead to missing business opportunities
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Ipsos Named 2024 Best Workplaces in Asia
Ipsos is ranked 41st among top 100 companies in the category small and medium businesses