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Most say the Coronavirus is an on-going threat; only 1 in 5 see virus contained
A poll of 8 countries shows strong support for actions including travel bans and quarantines to control the virus.
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Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.
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Ipsos acquires a majority stake in Askia
Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.
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Urban Indians Order-in Food for Uplifting Mood & Avoiding Cooking: Ipsos Trends-to-the-Table Survey
Taste and quality of food determine patronage; Ordering-in peaks for dinner, most
A syndicated survey that unmasks consumer behavior, motivations and choices, while Ordering-in Food
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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A World of Research: 2019 in review
Looking back at what Ipsos research and analysis has told us about the world in the past year.
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Indian Urban Youth convinced far better off than parents for career, lifestyle, social status & finances: WEF-Ipsos Social Mobility Survey
Youth in most global markets hold contrary views - feel their parents were more privileged
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5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
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Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …