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Achieving mindset change for sustained behavior change
Kumud Ghoshal, Executive Director, Ipsos UU (qualitative research division of Ipsos)
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Saving the planet starts at home
Global Ipsos' survey for the World Economic Forum finds two out of three adults saying they have modified their behavior out of concern about climate change; top actions relate to water and energy use at home, waste management, and food choices.
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Disruptive technologies: How data is collected when you can’t get on the ground
Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.
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The Evolution of Entertainment in India
Using social intelligence data, this new briefing paper from Ipsos in India explores how the arrival of OTT media services are impacting entertainment consumption habits.
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Global Divide on Social Mobility
Ipsos' survey for the World Economic Forum shows widespread enthusiasm about the future in emerging markets contrasting with rampant pessimism in mature economies.
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Cyber Coaxing: Nudge strategies in the age of AI
Amit Adarkar, Country Manager, Ipsos India & Operations Director, Ipsos APEC & Geeta Lobo, Executive Director, Social Intelligence Analytics & Sciences, Ipsos India
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Global attitudes toward gender in 2020
Peru, Spain and Brazil scored as the least gendered countries. Russia was the most gendered, followed by Serbia and China.
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How important is sustainable fishing when it comes to what you eat?
More than 3 in 4 people support banning stores & restaurants from selling endangered fish.
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Know your (and their) Vices
Are marketers geared for evolving perceptions?
Krishnendu Dutta, Country Service Line Leader, Market Strategy & Understanding (MSU), Ipsos India & Shiva Agarwal, Research Director, Innovation, Ipsos India
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92% Urban Indians optimistic Circa 2020 will be better than previous year; 83% bullish about performance of global economy
Optimism, trends & concerns sum up this year’s - Ipsos Predictions 2020 Survey
Circa 2019 was a disastrous year for India & Indians