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Behavioural Science

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Artificial Intelligence Publication

The Chemistry of Better Decisions: Why Human Intelligence Still Matters in the AI Era

Learn how leading organizations are using behavioural science, synthetic data, and AI to drive smarter, safer business decisions.
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Artificial Intelligence Survey

Cyber Coaxing: Nudge strategies in the age of AI

Amit Adarkar, Country Manager, Ipsos India & Operations Director, Ipsos APEC & Geeta Lobo, Executive Director, Social Intelligence Analytics & Sciences, Ipsos India
The Behavioural Science of CPG: Disrupting the customer experience | Ipsos
Digital Publication

The Behavioural Science of CPG: Disrupting the customer experience

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
Cognitive Battlefield | Ipsos
Usage & Attitude Publication

Cognitive Battlefield Part II: A framework for packaging information

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
Behavioural Science Publication

Behavioural Science

Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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