Big Data

Data dilemmas of the connected Indian | Ipsos
Data Privacy Publication

A growing unease: Data dilemmas of the connected Indian

In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data. We look at the affinity Indians have for digital technology, their salient data anxieties and the conflicting mindset this creates. We also highlight the implications of this mindset for brands, especially those which offer digital services.
Multi-source healthcare data | Ipsos
Healthcare Publication

Multi-source healthcare data

The world of pharma business insight is likely to change as it embraces a multi-data source reality.
No I mage
Data Analytics Survey

Opinion: The partial rebound

An iterative approach to research is essential to facilitate speed, collaboration, and continuous learning
Artificial intelligence: Four points of vigilance | Ipsos
Artificial Intelligence Publication

Artificial intelligence: Four points of vigilance

This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
Are You Using Social Data Optimally? | Ipsos
Social Media Publication

Are You Using Social Data Optimally?

Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.
Consumer satisfaction - online survey - behavioural economics
Big Data Publication

Big Data, Product Reviews and Behavioural Economics

In today’s hyper connected world, consumers have the opportunity to review products, services, retailers and just about anything and everything. If we need an opinion of something, it likely exists online. Websites such as Yelp, Trip Advisor and Amazon have given consumers a platform to share their feedback quickly and easily. These reviews are important to marketers because consumers trust and use them as an input into the purchase decision process. In short, they have a real impact.
Big Data Publication

Data Analytics/ Data Science

Ipsos helps you measure and improve business and marketing performance through integrated analytics, actionable insights and expert advice producing billions of dollars in incremental value for you.