Customer Experience

A new survey to capture elements beyond populism finds that Indians are optimistic about the future of India, have confidence in most macro institutions, are quite rigid about their leaders and leadership style, but largely feel the system is broken.

Indians show higher optimism for 2026, compared to last year – could this translate into higher spendings?

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research

How Indian expectations are reshaping the definition of customer experience, and setting new benchmarks

Subscription is no longer about commitment to a brand – it is about the brand committing to you.

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 20,000 people.

Designing customer experiences that drive business success

How to align brand promise and customer experience for business success