• Home
  • Customer Experience

Customer Experience

Pivoting for success: Unraveling the Post-Covid CPG Innovation Landscape in India
Customer Experience Publication

Pivoting for success: Unravelling the Post-Covid CPG Innovation Landscape in India

We are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations, products and packaging. With over 40 years of experience in testing innovation ideas, our report unearths the current Innovation trends in the Indian CPG sector.
47% Indians Prefer Company Certified Showrooms For Used Car
Consumers Survey

47% Indians Prefer Company Certified Showrooms For Used Car

Price, less depreciation, social status upgrade via luxury cars make used cars ownership attractive. Negative perceptions of vehicle ROI, lifespan, stigma take sheen off used cars. About half (47%) Indians said that they would consider buying a Used Car from a Company Showroom; according to a new study by global market research company Ipsos.
28 - 28 of 28 items