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Pivoting for success: Unraveling the Post-Covid CPG Innovation Landscape in India
Customer Experience Publication

Pivoting for success: Unravelling the Post-Covid CPG Innovation Landscape in India

We are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations, products and packaging. With over 40 years of experience in testing innovation ideas, our report unearths the current Innovation trends in the Indian CPG sector.
Customer Experience Survey

Ipsos strengthens India team with acquisition of GfK’s four global divisions

Adds 20 GfK staff across Ipsos India offices

Last Impressions Also Count
Customer Experience Publication

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
Consumers Survey

A Way to Get Away

Taking time off in 2018? Indians plan to go on a vacation, avail full leave quota and switch off from work emails and messages
47% Indians Prefer Company Certified Showrooms For Used Car
Consumers Survey

47% Indians Prefer Company Certified Showrooms For Used Car

Price, less depreciation, social status upgrade via luxury cars make used cars ownership attractive. Negative perceptions of vehicle ROI, lifespan, stigma take sheen off used cars. About half (47%) Indians said that they would consider buying a Used Car from a Company Showroom; according to a new study by global market research company Ipsos.
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