Customer Insights


Social Listening Publication

Beyond Listening - Social Media, a compelling source of consumer Insights.

Beyond Listening:
Social Media - a compelling source of consumer Insights.
Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data
Innovation Survey

Ipsos ranked #1 Most Innovative Company

Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by Greenbook’s GRIT report for the second year running.

[WEBINAR] The Forces of Customer Experience

Do you truly understand the Forces that are at play in your customers’ minds? This new webinar accompanies our brand new CX whitepaper, 'The Forces of Customer Experience: The science of strong relationships in challenging times'. Hear from the author of the paper and Ipsos' CX Chief Research Officer, Jean-Francois Damais,
Coronavirus Publication

The Forces of Customer Experience

The science of strong relationships in challenging times.

Ipsos in India appoints Sonul Verdia as Customer Experience Vertical Head

Ipsos in India has announced that Sonul Verdia will lead its Customer Experience (CX) practice, with immediate effect. He takes over from Parijat Chakraborty, who will focus on Public Affairs & Corporate Reputation businesses.
Customer Experience Publication

Designing a better mystery shopping programme

A seven-step guide for organisations to derive more value from a better mystery shopping programme.