Customer Insights

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Consumer Sentiment continues downward slide in May, after April’s dip: Refinitiv-Ipsos India PCSI
Sentiment down for personal finances, investments and personal finances. No change in sentiment for economy

Most people in China and India say they tend trust others; few in Brazil, Malaysia, and Turkey do.

4 in 10 Urban Indians say childcare and other caring responsibilities have impacted their career prospects - Ipsos International Women’s Day 2022 Survey;
3 in 4 believe a lot of work in India has been done to provide women equal rights as men;
Sexual harassment, sexual violence & domestic abuse emerge top issues facing women globally & locally

Global citizens take a stronger stand on online abuse vis-à-vis urban Indians: Ipsos International Women’s Day Survey 2022

Rethinking our Assumptions

Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.

Breaking the Barriers, a joint market research paper by Ipsos India and its client Reckitt has bagged the Runners Up position at the just concluded 2-day, 29th MRSI Annual MR Seminar (17th & 18th, August 2021).
Breaking the barriers was authored by Deepti Chandna, Executive Director, Ipsos Inda, Payel Roy, Associate Director, Ipsos India and Vikas Chauhan, Research Manager & Atreyee Goswami, Insights & Analytics Manager, Reckitt.

Paradox of Urban Indians - endorse providing refuge for escaping war & persecution; but do not want more refugees: Ipsos World Refugee Day Global Survey