Customer Satisfaction


Qualitative Publication

Dancing with Duality

Achieving brand growth in a mindful and mindless world.
Customer Experience Publication

Mystery Calling: Dialling up your contact centre performance

Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.

Ipsos in India appoints Sonul Verdia as Customer Experience Vertical Head

Ipsos in India has announced that Sonul Verdia will lead its Customer Experience (CX) practice, with immediate effect. He takes over from Parijat Chakraborty, who will focus on Public Affairs & Corporate Reputation businesses.
Customer Experience Publication

Designing a better mystery shopping programme

A seven-step guide for organisations to derive more value from a better mystery shopping programme.