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Mystery Shopping

The Lighthouse Effect: Guiding Shoppers To Their Treasure
Mystery Shopping Publication

The Lighthouse Effect: Guiding Shoppers To Their Treasure

A guide to how Shoppers make purchase decisions at the moment of truth. Is it just the price, or brand loyalty, or other functional benefits that turn the needle when it comes to making the final selection?
Demystifying Mystery Shopping
Mystery Shopping Publication

Demystifying Mystery Shopping

Why organizations use Mystery Shopping and its role within Customer Experience Measurement Research
Abhishek Jha, research Director
Retail Publication

Organized Retail Landscape in COVID19 induced Renaissance

Organized Retail Landscape in COVID19 induced Renaissance
A POV by Abhishek Jha, Research Director, Mystery Shopping & Customer Experience, Ipsos India
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Mystery Shopping Survey

Automakers not 100% digitally ready

Ipsos Mystery Shopping Study
Customer perspective: An Ipsos podcast
Customer Experience Survey

Customer perspective: An Ipsos podcast

Customer Perspective is a weekly podcast exploring all things Customer Experience, performance of channels, and Mystery Shopping.
Man calling in the street | Mystery Calling | Ipsos
Customer Experience Publication

Mystery Calling: Dialling up your contact centre performance

Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.
Designing a Better Mystery Shopping Programme | Ipsos
Customer Experience Publication

Designing a better mystery shopping programme

A seven-step guide for organisations to derive more value from a better mystery shopping programme.
Customer Experience Survey

Ipsos India widens portfolio of Sonul Verdia and Ananya Roy Mathur for enhanced client servicing

Ipsos India has diversified roles for two of its senior team members
Mystery Shopping Survey

Acquisition of Market Pulse International assets

Ipsos secures strategic agreement to expand its Mystery Shopping services in Asia Pacific
Mystery Shopping Publication

Mystery Shopping in the Luxury Industry

In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.