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Mystery Shopping

Mystery Shopping Publication

The Lighthouse Effect: Guiding Shoppers To Their Treasure

A guide to how Shoppers make purchase decisions at the moment of truth. Is it just the price, or brand loyalty, or other functional benefits that turn the needle when it comes to making the final selection?

29.07.25

Mystery Shopping Publication

Demystifying Mystery Shopping

Why organizations use Mystery Shopping and its role within Customer Experience Measurement Research

27.03.25

Housing Publication

Ipsos Update – February 2025

Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

04.02.25

Retail Publication

Organized Retail Landscape in COVID19 induced Renaissance

Organized Retail Landscape in COVID19 induced Renaissance
A POV by Abhishek Jha, Research Director, Mystery Shopping & Customer Experience, Ipsos India

16.12.21