technology

Creative|Spark AI is available in India with immediate effect and across 24 of Ipsos’ 90 markets; and in the five APAC markets of Australia, India, Japan, South Korea and Vietnam - as self-service on the Ipsos Digital platform or through full service with Ipsos' Creative Excellence teams. Additional markets will be deployed throughout 2025.

The report leverages data released from the 8th edition of Ipsos’ Global Trends report, titled "In search of a new consensus: from tension to intention". Ipsos’ Global Trends report – is the largest public survey in its history, with 50,000 people interviewed across 50 markets.

Hariharan is designated Executive Director, and his remit is to identify and enhance opportunities with leading players in the Tech and eCommerce sector and will work with clients pan India.

People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.

A 31-country study conducted among 22816 adults

While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.

People need to be persuaded that new technologies will improve their lives rather an adopting them without question

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.

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