Globalisation

Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local

Ben Page, Ipsos Global CEO was on a whirlwind tour of India and a conversation with Sonali Krishna, Executive Editor ET NOW on the sidelines of his visit. He was primarily in India to meet the Ipsos India team and discuss strategy for the next 4 years before the mark of Ipsos's 50th birthday (golden jubilee). India is a key priority market of Ipsos and is a great contributor to the overall Ipsos business and is showing a double-digit robust growth.

Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.

New global poll for the World Economic Forum shows more agree than disagree that governments and companies’ use of AI should be more strictly controlled.

Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.

Global Business Influencers represent less than 1% of the population. But, taking into account their influence, spending power, and the corporate budgets they control, they are a disproportionately important audience for B2B marketers.