Innovation

Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by Greenbook’s GRIT report for the second year running.

Innovating in Challenging Times – Issue 2

From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.

1 in 2 Indians fear Automation could risk current employment

Vidya Sen picks up APAC role for Ipsos Innovation; Arun Agarwala takes up additional charge of APEC markets of
Philippines, Indonesia & Vietnam as IT Head

Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.

Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.

In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?

Artificial Intelligence is often mooted as the ‘future’ for our industry. Many lead us to believe that we are headed for an AI utopia; that ‘optimised’ ad experiences fuelled by big data insights gleaned solely by machines, tailored to individuals, and served to them programatically with impeccable timing in the right time and right context, is almost within reach. However, when we take a step back to consider this, how close are we really; and is it even what we want at all?