An Ipsos global survey found that only 24% of consumers felt that brands deliver regular innovations and products. On top of that, 94% of global executives are dissatisfied with their organisation’s innovation performance. This report seeks to chart the rise of agile research and the seismic change it will bring to innovation.
It argues that agile research will evolve in four ways:
- Research quality will be delivered along with speed
- Social intelligence will be leveraged in product development
- Artificial intelligence will help facilitate iteration
- Modular innovation approaches will become more prevalent
[EVENT] Hong Kong launch of Global Business Influencers 2018
September 18 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.