Retail

This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.

Organized Retail Landscape in COVID19 induced Renaissance
A POV by Abhishek Jha, Research Director, Mystery Shopping & Customer Experience, Ipsos India

The FOMO about D2C;
Authors - Geeta Lobo, Country Service Line Leader, Ipsos SIA (India) & Deepak H, Partner, Strategy 3, Ipsos India

In this changing world, retailers need to adapt to remain relevant and competitive.

This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.

Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.

Ipsos secures strategic agreement to expand its Mystery Shopping services in Asia Pacific

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?