Quantitative

Revamp of roles in Ipsos India
Quantitative Survey

Ipsos India ramps up team at senior level – enhances role of Archana Gupta; ropes in Malavika Mani

Bolstering teams for an ambitious 2025, when Ipsos turns 50.
Ipsos | Whitepaper | Communities | Qualitative research
Market Research Publication

Driving authentic engagement in large online communities

Enabling qualitative insights at scale
Towards a new understanding of brand choice | Ipsos
Brands Publication

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.