Awareness of an imminent threat

An analysis of social conversations on coronavirus in India - By Geeta Lobo

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  • Geeta Lobo
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A fifth of the world’s population is under lockdown due to the coronavirus pandemic. 1.5 million are infected and the fatalities will soon breach a hundred thousand. And yet the gravity of this crisis has dawned on us Indians only now. This write up is the second in the series of analyses on social conversations related to Covid 19.

Though the Covid 19 crisis had been trending in the mainstream media since mid January, it is only in the recent weeks that it has drawn the spotlight it deserves The volume of conversations about Covid 19 in the past fortnight is nearly twice as much as the entire period of three and half months preceding it Even though the conversation trend is aligned to the rising cases numbers detected in India, the social conversation volumes lead the trend The surge in conversation caused by the curfew and lockdown is a tsunami when compared to the jump seen when the contagion was declared a pandemic

To find out more, please download the new publication by Geeta Lobo, Service Line Leader, SIA, Ipsos in india.

The author(s)

  • Geeta Lobo

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