Strategy


Quantitative Survey

Ipsos India ramps up team at senior level – enhances role of Archana Gupta; ropes in Malavika Mani

Bolstering teams for an ambitious 2025, when Ipsos turns 50.
Innovation Publication

Humanizing AI: Real human data to generate and predict real innovation success

Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.
Brands Publication

Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
Brands Publication

The shifting power of influence

The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.

Ben Page, Ipsos Global CEO talks to Gaurav Choudhury, Co-founder & CEO at Earshot Media in a podcast

Ben Page, Ipsos Global CEO talks to Gaurav Choudhury about #marketresearch #electoralanalysis #Data, #surveys, #inflation, #employment, principles of security, simplicity, speed and substance and much more on our exclusive podcast series B2B2C

People still want independent, authoritative measurement service providers: Ben Page, Ipsos Global CEO

In conversation with Prasad Sangameshwaran, editor, ETBrandEquity.com.