Sustainability

Ipsos India Leaders in Industry events, Media & News

Report Releases by Ipsos India in 2024

Sustainability segmentation of Indians put them as Activists, Busy Bystanders & Disengaged Denialists

Only 1 in 3 global citizens (31%) believe their govt has a clear gameplan on how govt, businesses and people should tackle climate change; India (67%), Singapore (51%, Indonesia (50%) and Malaysia (49%) believe their govts are in comparison better equipped: Ipsos Earth Day 2023 Survey

67% Urban Indians believe govt is equipped with a gameplan on how govt, businesses and people should tackle climate change; only 1 in 3 global citizens (31%) held this view about their govt: Ipsos Earth Day 2023 Survey;

Indians believe economic cost of climate change is a bigger challenge Vs economic cost of measures to reduce climate change

7 in 10 urban Indians (72%) endorse government spending on subsidies to make environment friendly technologies cheaper (solar panels, electric vehicles): Ipsos Global Views on Sustainability for COP 27 Summit;

1 in 2 urban Indians put onus on govt to educate citizens on climate change actions

A segmented landscape of engagement, challenges and opportunities

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?