Perils of Perception on Environment - Ipsos Survey
Perils of Perception on Environment - Ipsos Survey

Urban Indians and Global Citizens hold Conflict responsible for people displacement in Circa 2020, while the culprit was Climate Change: Ipsos Perils of Perception Survey on Environment

Urban Indians and Global Citizens hold Conflict responsible for people displacement in Circa 2020, while the culprit was Climate Change: Ipsos Perils of Perception Survey on Environment; Indians get it most right about environment friendly diets

Conflict or Climate Change? What caused more displacement of global citizens in Circa 2020?  

The Ipsos Perils of Perception Survey on Environment, conducted in 30 global markets including India shows respondents wrongly perceived conflict as being the greater cause of internal displacement, while the actual cause was Climate Change.    The US, France, China, and Japan were the markets that were exceptions and they got it right about climate change. 

“Misperceptions are rife, and for most citizens they are the reality, which actually presents a distorted picture. The Perils of Perception highlights these misperceptions to make citizens access actual realities in shifting perceptions, so that real issues get the attention they deserve,“ says Amit Adarkar, CEO, Ipsos India.    

Environment friendly diets

Indians got it most right about the most environment friendly diets. Almost 5 in 10 (47%) urban Indians believed a plant based diet (even if it included imported fruits) had lower green house emissions over a local diet (which included meats and dairy products).  The global view was to the contrary and incorrect, with at least 6 in 10 (57%) believing locally produced foods including meats had lower green house emissions. 

Actions that can reduce impact on environment?

Both global citizens and Indians got it wrong, choosing - Recycling as much as possible, buying energy only from renewable sources (e.g. wind power, hydro-electric) and replacing a typical car with an electric car or hybrid. 

 

Whereas, the right hierarchy was completely different

 

 

 

 

The author(s)

  • Madhurima Bhatia
    Media Relations and Content lead

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