What is in a Colour?
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
This article explores the reasons behind the growing popularity of vibrant car colors in India, a market traditionally dominated by white and silver vehicles.
This shift reflects a cultural change, with younger generations using car color as a form of self-expression and individuality. The rise of SUVs, often associated with adventure and boldness, has further fueled this trend.
Factors like the desire to break away from monotony, the emotional appeal of color, and the influence of children are also contributing to this change.
The article concludes that this colorful transformation signifies a new India embracing self-expression and dynamism.
