With a higher level of fear shared among earlier posts, some turned to humor and prayers to stay positive. Nonetheless, with the increasing clarity, fear began to die down as awareness and safety measures where shared amongst social media users.
The third quarter of 2019 has witnessed an increase in negative sentiments worldwide and Jordan alike. Recurrent frustrations over increases in costs of living as well as Jordanian consumers’ increased spending on necessities have led to a slight 1-point drop in Ipsos’ Jordan Consumer sentiment Index (JCSI). Jordanians’ negative sentiments towards the current financial situation were further heightened by the latest developments related to the Teachers’ Strike, which was reported to be the most salient news closely followed by more than half of Jordanians.
In the second quarter of 2019, indicators were marked with stagnation with only a slight diffusion of the extreme negativity witnessed ahead of the implementation of the Income tax law in Q4 2018. Therefore, slight improvements were witnessed when it comes to Jordanians’ sentiments towards the government and the economic situation in general, pushing the Ipsos’ JCSI a few points up. However, the vast majority of Jordanians are still concerned about the overall state of the economy and the future of their finances, with uncertainties bringing more attention to negative economic news overshadowing the positive developments unravelling in the Kingdom.
Consumer sentiments have witnessed a slight improvement in the first quarter of 2019 mainly driven by people’s increased confidence in their personal financial situation. Nonetheless, Jordanians continue to express their concern about the overall state of the economy with many believing that Jordan is not headed in the right direction.
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
