Johannesburg, South Africa, March 16, 2021 —– Ipsos is pleased to announce that Melissa Baker has joined Ipsos as CEO for Public Affairs, Sub-Saharan Africa and MENA. Melissa brings new thinking and leadership to the extensive portfolio of evaluative and formative work that Ipsos conducts for development organizations across the region. The announcement was made by Clive Little, CEO with Ipsos in Sub-Saharan Africa, and Darrell Bricker, CEO, Ipsos Public Affairs.
We have known that women play a central role in decision-making in the household (69% playing a critical role in the purchase of products or services used in their households). In addition, in Kenya, the percentage of female-headed households is bigger than in other nearby markets. Close to 40% of HH are female-headed. Meanwhile, 58% are working whilst 11% are currently unemployed and looking for work.
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
Survey for the World Economic Forum explores how much access to employment, education, housing, and social services is influenced by ethnicity and national origin across 27 countries
