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Why your ad is not the talk of social media and others are
The Kenya Media Establishment Survey 2022 launched in Nairobi recently, shows the central role social media plays in the lives of people. The study indicates that internet use has more than tripled – from 13% to 46% driven by social media.
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Establishment survey provides access to recent, robust, credible audience data
The media landscape has changed over the last decade – and will continue to evolve. Understanding the evolving audience consumer space is therefore important in identifying opportunities for strategic targeting.
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Using CSR to strengthen a brand
Corporate Social Responsibility (CSR) has become a popular business trend with many firms leveraging social initiatives to generate positive publicity and news coverage, to attract and hire best talents and to keep pace with their competitor
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Ipsos Opinion Poll - 7 days to General Elections, Mr. Odinga Leads in the Presidential Race
PRESS RELEASE - NAIROBI August 2, 2022: With less than a week to the August 9 Election, Mr. Raila Amolo Odinga is the candidate most voters would choose. The latest opinion poll by Ipsos in Kenya shows the Azimio La Umoja One Kenya presidential candidate would win 47% of the total votes if elections were held on the day the interviews were conducted.
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Naivas named 8th most loved brand by women in Kenya
PRESS RELEASE: NAIROBI, Tuesday 26th July 2022: Kenya’s leading market research and consulting firm Ipsos and brand and business advisory consultancy BSD Group recently launched the Top 100 Most Loved Brands by Women in Kenya study that has ranked Naivas supermarkets the 8th most loved brand by women in Kenya, emerging as the first retail supermarket in the country.
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
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Kenya All Media Establishment Survey 2022
Study shows mobile phones remains the biggest disruptor and provides the greatest opportunity as radio continues to dominate with an increase in the numbers of niche and community stations.
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How Brands Can Connect With The Kenyan Woman
Who is the Kenyan woman? What are her goals and aspirations? What are her fears? What products and services does she need? What is she buying? What is on her shopping list? Why does she buy? What feedback does she have on brands she uses? Do brands and businesses know her? Are they paying attention to her?
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Big Innovations Need Bigger Data
“Necessity is the mother of invention” is a famous proverb often used to explain situations where new inventions and innovations have developed out of the need to find solutions to new and challenging realities.
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An overview of the total advertising industry in Kenya - Jan to May 2022
2022 events will impact advertising positively or negatively. The main events revolve in; Politics (pre & post elections), Education (national exams), Sports (WRC, Fifa World Cup)