Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
The average global economic assessment of national economies surveyed in 28 countries is down one point this wave with 47% of global citizens rating their national economies as ‘good’.
To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.
The average global economic assessment of national economies surveyed in 28 countries is down one point this wave with 48% of global citizens rating their national economies as ‘good’.
For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
