Spotlight*Lebanon - Online Shopper Behaviour & Attitudes
As part of the Spotlight*Lebanon series, this report delves into public attitudes and behaviour regarding online shopping in Lebanon.
The report reveals that around 2 in 5 people in Lebanon are online shoppers, primarily driven by convenience (67%) and attractive promotions (52%). Moreover, fashion emerges as the most popular online shopping category. Despite the presence of online shopping, the appeal of in-store shopping remains strong in Lebanon, where 3 in 5 individuals believe it cannot be replaced.
Click below for the full report.
