This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
Today’s environment is all about channels that are simultaneously converged and coming together: convergent commerce, if you will. Please join us as we consider the latest evidence and explore the implications for us all.
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
