E-Commerce

Convergent commerce | Omnichannel | Ipsos
Consumers Publication

Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
KEYS: an Ipsos webinar series
E-Commerce Webinar

[WEBINAR] KEYS: Convergent Commerce

Today’s environment is all about channels that are simultaneously converged and coming together: convergent commerce, if you will. Please join us as we consider the latest evidence and explore the implications for us all.
Understanding Lebanese Millennials
Millennials Survey

Understanding Lebanese Millennials

A glimpse into Lebanon's most disruptive generation.
The Evolution of Shopper Behaviour
Shopper Publication

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.
Tech tracker MENA
Tracking Publication

MENA Digitised - Exploring the Tech Trends Shaping the Region

Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.