Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
Our latest survey indicates that Malaysians generally hold a positive view of Artificial Intelligence (AI). Beyond expressing excitement for its use, 3 out of 4 Malaysians believe that AI has significantly changed their daily life in the past 3 to 5 years.
Our latest survey in April 2025 reveals a decline in the United States' global reputation, with only 46% across 29 countries believing it will have a positive influence. Countries like Canada, South Korea, and Japan has shown a sharp decline in their views on the US influence on world affairs due to looming United States tariffs issue and the escalating trade war.
Our latest survey reveals that 7 out of 10 Malaysians agree that urgent action is needed to combat climate change, a sentiment shared by other Southeast Asian countries. Furthermore, 6 out of 10 Malaysians also agrees that the government have a clear plan to fight climate change.
In the Ipsos Ramadan Treats report, the team uncovered how consumers are leveraging digital solutions to manage Ramadan expenses, social media's influence on meal preparation and breaking-fast trends and also which brands are capturing the hearts and screens of consumers during Ramadan.
Our Ipsos Trust Track 2024 data reveals a significant shift in Malaysian consumer trust towards corporations. After three years of stability at 56 (2021-2023), overall trust has declined by 7pt in 2024. This year has seen a continuation of boycotts, impacting trust in corporations.
Our latest survey data reveals that 77% of Malaysians report feeling happy, surpassing the global average. This suggests a positive outlooks on life among Malaysians.
International Women’s Day is celebrated annually to champion the achievement of women and to advocate gender equality. This year's theme, 'Accelerate Action,' calls us to not only recognise progress, but also to actively engage in overcoming the remaining barriers to gender equality.
The positive growth of Malaysian economy and the stable inflation in 2024 has contributed to a favourable consumer outlook. Our survey data reveals that the Malaysian Consumer Confidence Index in January 2025 has surged by 4% compared to a year ago. Notably, our index surpasses the global average, as well as Japan and South Korea, suggesting that Malaysian consumers are more optimistic about their economic prospects than our regional counterparts.
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![[PRESS RELEASE] - AI Monitor 2025](/sites/default/files/styles/list_item_image/public/ct/news_and_polls/2025-09/Ipsos%20Press%20Release_Ipsos%20AI%20Monitor%202025_240625.png?itok=m82m1ck2)
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![[PRESS RELEASE] - Ipsos Trust Track 2024](/sites/default/files/styles/list_item_image/public/ct/news_and_polls/2025-09/Ipsos%20Press%20Release_Ipsos%20Trust%20Track%202024.png?itok=L0dVXEA9)
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![[PRESS RELEASE] - International Women's Day 2025](/sites/default/files/styles/list_item_image/public/ct/news_and_polls/2025-09/Ipsos%20Press%20Release_International%20Women%20Day%202025.png?itok=yC071BWw)
