Insights Hub

All content

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  Trends & Prospective Publication

  57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children

  The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past

  26.06.23
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  Trends & Prospective Publication

  83% APAC citizens say the world is changing too fast

  Helping people feel stable and valued helps them to deal with uncertainty and inequality

  26.06.23
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  Trends & Prospective Publication

  72% APAC consumers say they try to buy products from brands that act responsibly, even if it means spending more

  There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.

  26.06.23
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  Society Publication

  85% APAC consumers agree that it is up to everyone to work out their own set of principles to guide their decisions

  Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice

  26.06.23
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  Trends & Prospective Publication

  74% APAC consumers think globalisation is 'good for my country'

  Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local

  26.06.23
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  Trends & Prospective Publication

  81% APAC consumers feel it is possible for a brand to support good causes and make money at the same time

  Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.

  15.06.23
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  Trends & Prospective Publication

  81% of APAC consumers feel that it is inevitable that we lose privacy in the future because of technological developments

  While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.

  15.06.23
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  Trends & Prospective Publication

  78% APAC consumers cannot imagine life without the internet

  People need to be persuaded that new technologies will improve their lives rather an adopting them without question

  15.06.23
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  Trends & Prospective Publication

  82% APAC consumers feel that we are heading for environment disaster unless we change our habits quickly

  Climate change has become a visceral reality and people want collaborative leadership

  15.06.23
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  Inflation Publication

  Ipsos Update – June 2023

  Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  06.06.23
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  Sustainability Publication

  Ipsos Update – May 2023

  Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  18.05.23
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  Brands Publication

  The shifting power of influence

  The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.

  03.05.23