Insights Hub

All content

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  Gender Survey

  What helps or hinders Women's Equality?

  Latest Ipsos Global Survey reveals that though the goal of Gender Parity remains constant, challenges to help women get ahead persist

  04.03.20
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  Public Health Survey

  Rising concern that the Coronavirus will have a personal financial impact and poses a high threat to their country

  Majority of people think it is impossible to forecast how the virus is spreading.

  03.03.20
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  Publication

  Breaking the Mould: is risky creative effective?

  Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?

  03.03.20
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  Ipsos Update Publication

  Ipsos Update - March 2020

  This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.

  02.03.20
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  Trends & Prospective Publication

  Global Trends 2020: Understanding Complexity

  Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.

  27.02.20
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  Publication

  Mystery Calling: Dialling up your contact centre performance

  Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.

  27.02.20
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  Survey

  Why do you think fewer people die from disease but more die from other causes

  On average, people underestimate deaths from heart disease by almost three times.

  25.02.20
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  Consumer Behaviour Survey

  Coronavirus outbreak predicted to have an impact on financial markets and the global economy

  Half see the virus as a threat to the world and a majority in all countries believe that it will take several months or longer to contain.

  19.02.20
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  Survey

  Consumer sentiment drops in China, but not in other major economies

  Global consumer confidence index has barely changed since the COVID-19 virus outbreak, but China’s national index is down by more than four points.

  18.02.20
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  Generation Next Survey

  Gen-Zs: The ‘Status-fying’ Cohort!

  Latest Ipsos Thought-Piece reveals what Gen-Zs really desire and why marketers should care about them. Authenticity would be the biggest driver for brands in an otherwise carefully-curated digital life of a Gen Z
  

  17.02.20
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  Publication

  The power of you: why distinctive brand assets are a driving force of creative effectiveness

  In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

  13.02.20
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  Survey

  Are you better off than your parents were? That depends on money

  The No. 1 thing people feel worse off than their parents about is retirement.

  12.02.20