Insights Hub

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  Device Agnostic Publication

  Device Agnostic: What Marketers Need to Know

  Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021. There is no doubt that allowing respondents to take surveys on smartphones represents a critical tipping point for our industry. We must adapt quickly to stay connected to consumers, but with that comes risk as we need to rethink questionnaire design to meet respondents’ expectations on mobile.

  25.10.17
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  Consumers Publication

  The Future of Mobility - On the Road to Driverless Cars

  At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.

  25.10.17
• Behavioural Science Publication

  Behavioural Science

  Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.

  09.10.17
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  Ipsos Update Publication

  Ipsos Update - October 2017

  Welcome to the October edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  02.10.17
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  Economy Publication

  The Economic Pulse of the World - September 2017

  The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 45% of global citizens rating their national economies as ‘good’.

  30.09.17

• Insights

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  Ipsos Update Publication

  Ipsos Update - September 2017

  Welcome to the September edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  04.09.17
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  Economy Publication

  The Economic Pulse of the World - August 2017

  The average global economic assessment of national economies surveyed in 26 countries is up two points with 45% of global citizens rating their national economies as ‘good’.

  02.09.17
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  Ipsos Update Publication

  Ipsos Update - August 2017

  Welcome to the August edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  02.08.17
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  Ipsos Update Publication

  Ipsos Update - July 2017

  Welcome to the July edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  03.07.17
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  Society Publication

  What Worries the World?

  The everyday concerns of the global population are the focus of one of Ipsos’ flagship global surveys. Each month we ask an online sample of over 18,000 citizens in more than 25 countries1 about the key issues they believe are facing their country, asking them to pick up to three from a diverse array of topics, ranging from unemployment to access to credit.

  19.06.17
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  Consumers Survey

  Summer Holiday Plans Among Europeans and Americans

  In 2017, summer holiday plans are on the rise again in all countries. More short leaves are in the works and the average budget is in decline.

  30.05.17