Global Trends


Global Trends Publication

Escape to Individualism

As the world feels overwhelming, people are focusing on one thing they can control – themselves. But there’s a tension between those who strive for stature and those who focus more inward. Focus on leveraging trusted relationships to help people express their identities as they choose, even if they choose historical norms
Society Webinar

[Webinar] KEYS: THE MIDDLE CLASS: In Crisis?

At our next KEYS webinar, we’ll be sharing on-the-ground perspectives as people give us their in-the-moment takes on how they see their lives - and their status in life - these days. Along the way we’ll hear about freedom (in the US), familismo (in Mexico) and understatedness (in the UK).
Ipsos Update Publication

Ipsos Update – October 2025

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Global Trends Survey

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
Global Trends Events replay

[Webinar] KEYS: Global Trends - The Uneasy Decade

At the next episode of our KEYS webinar, the Ipsos Global Trends team will be launching the findings of our latest report. This 9th edition explores how the trends that will shape the future are evolving, as the uneasy decade continues.

[EVENT] Taste of the Future

In Ipsos I&O Taste of the Future event on 15th May, you will learn more about Ipsos Global Trends interpretations for the Food industry.
Global Trends Publication

Portrait of a Futurist

What do futurists believe, and how do their views differ from the typical global citizen?

Ipsos Update Publication

Ipsos Update – January 2025

Almanac, Predictions, Democracy … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Global Trends Webinar

[WEBINAR] Ipsos Global Trends: The Workplace Edition

Join our Ipsos EX LinkedIn Live, where we’ll be discussing three key workforce trends that are keeping your CEO up at night.