Artificial Intelligence (AI)

Are we ready for AI to take the wheel? Mike VanNieuwkuyk explores global consumer perceptions of AI in automobiles, self-driving car trust, and the 2026 Ipsos Global Mobility Report.

Practical considerations for synthetic data in healthcare market research.

How artificial intelligence is reshaping the purchase journey.

We are delighted to invite you to save the date for the Ipsos I&O AI Symposium, The Human Edge in an AI-Powered World, taking place on 1 October. Join us for an inspiring afternoon exploring how AI is reshaping research, communication and decision-making.

Turn unstructured feedback into a roadmap for stronger customer relationships.

Football, Pride, Digital Twins… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.

Join our Ipsos experts for the global launch of CX Global Insights 2026, the most comprehensive customer experience benchmark on the market.

Iran, Climate Change, America … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.