Generations

Ipsos' Generational Research

The author(s)

  • Maaike Goes Marketing & Communications, the Netherlands
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The current old/young are different from the future old/young

Generation research


Are you looking to find your way through stiff competition?

It’s easy to miss the point when you focus your market research efforts on age only. It’s vital to understand that the current old/young consumers are different from the future old/young ones.

Generational research helps you to effectively target all demographics. So, how to appeal to the different generations?

Don’t worry, we’ve done our research!

 

Click to find out more on:

Generation Z research

Generation Y (Millennials) research

Generation X research

Baby Boomers research

 

Start your generation research now!

Contact our generation experts to find out how generation research can help you growing your brand.

 

Rozemarijn Landeweerd

Rozemarijn Landeweerd

+31 20 6070 759

 

Picture Pauline

Pauline van der Wel

+31 20 6070 734

 

 

 

The author(s)

  • Maaike Goes Marketing & Communications, the Netherlands

Media & Brand Communication