"Moodvertising" During the World Cup - second half

Don’t just participate, go all the way!

Every four years the World Cup creates unparalleled global excitement. Due to the global scale of the World Cup, and the potential for mood influencing ad effectiveness, in the few days preceding the beginning of the tournament, Ipsos decided to measure the emotional impact of several World Cup ads in four different and important markets from the most traditional football schools in Europe and Latin America. This article explores how the mood swings can influence the ROI of an advertising campaign and provides recommendations on the best advertising winning strategy.

Download

Related news

  • [Webinar] KEYS: Battle For Attention
    Communication Events replay

    [Webinar] KEYS: Battle For Attention

    In an era dominated by ad-skipping, multi-screening, and media fragmentation, the challenge for today’s marketer is no longer just “Who am I reaching?” but “Am I reaching them at all?"
  • Where is metabolic medicine heading
    Healthcare Events replay

    Where is metabolic medicine heading – and what do you need to know?

    What happens when pipeline promise becomes market reality? During this PBSS webinar, Scott Morano and Roberto Cortese expertly guide viewers through the recent transformations in metabolic therapeutics for obesity, diabetes and MASH, and where the field is heading next.
  • KEYS: Screen time
    Media Measurement Events replay

    [WEBINAR] KEYS: Screen time

    At our first KEYS webinar of the year we’ll be looking at what’s really happening on screens these days. What’s changing? What’s enduring? And how can businesses do better when it comes to engaging with people on their screens, in real time?