Media Measurement

Survey spotlights ‘Affluencers’: Europe’s most affluent and influential consumers

NMO Mediatrends forms a core, integrated part of the "Nationaal Media Onderzoek". It provides insights into both the size and demographic makeup of the Dutch population aged 13 and above, as well as ownership and usage of media devices. This fifth wave of the study, conducted by Ipsos I&O, is based on a sample of more than 8,000 individuals within that age group.

At our first KEYS webinar of the year we’ll be looking at what’s really happening on screens these days. What’s changing? What’s enduring? And how can businesses do better when it comes to engaging with people on their screens, in real time?

Unlocking cross-media synergy with TV and social media

How to adapt audience measurement methods in times of crisis.

Are you looking for insights into the composition, size and displacement of media consumption? Would you like to find out which types of media you should use to reach your target audience? Or would you like advice about what kind of content will reach your target audience? Ipsos Audience Measurement will offer valuable insights to make sure you’ll make the right decisions and reach optimal ad results.

New global study shows trust in traditional media is perceived to have declined over the past five years, due to the prevalence of fake news and doubts about media outlets‘ intentions.

A lot has already been said and written about the Super Bowl commercials. Which commercials scored well and which did not? This was often measured by asking questions to viewers. But we all know that what people say does not always correspond to what they think or feel. Neuromarketers took the test and equipped a theater full of football fans with neuro measuring equipment. This is how they recorded all emotional reactions felt while watching the Super Bowl. Surprisingly, not all commercials that were thought to score well did so. Read below what the 5 best scoring commercials were according to the results of the neuro research.

MediaCell is a versatile solution with a number of potential applications.