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Affluent Highlights: are the Affluent really different?
We introduce the Affluent Benchmark Survey. This study, which complements the Affluent Europe Survey, will give you a better understanding of the Affluent as a target audience in context of the population as a whole.
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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
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Tetra Pak launches 2019 Index Based on Ipsos global study
New report focuses on the convergence between consumer perceptions of health and the environment, particularly in the food and beverage industry.
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Ipsos Update - November 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.
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Black Friday: Still the superhero of the shopper’s year?
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
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Can financial services tackle health and wellness?
As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.
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[WEBINAR] Stop scraping, Start digging!
This webinar was held on 21 November 2019. During this webinar you can learn how to seduce the intuitive mind of your consumer with your brand and innovations. Do you want to receive the slides and the recording? Check the bottom of this page.
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Customer intelligence of audience attitudes on top 3 dating apps
What people are saying online about Tinder, Bumble, and Hinge.
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The biggest beauty influencer isn’t who you think it is
New global study looks at beauty standards, ideals, and routines. With all of the attention paid to online beauty influencers, beauty brands may be missing out on a key target: mothers.