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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Portrait of a Futurist
What do futurists believe, and how do their views differ from the typical global citizen?
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Ipsos & Pringles: A Success Story
The power of audience research to support the pursuit of convention-breaking creative ideas.
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[Webinar] KEYS- Where Next on ESG?
ESG: Where Next?
Is ESG at a crossroads? Ipsos research shows that climate change, poverty and social inequality remain constant and significant worries that unite people around the world.
But companies face a tricky balancing act between profit, purpose – and politics. -
Progress and Polarisation: Global Attitudes Toward Gender Equality in 2025
Ipsos' International Women's Day Survey Reveals Mixed Views on Gender Equality Advancements and Societal Tensions. -
February 2025: Consumer confidence stable following last month’s uptick
Sentiment is mixed in both Latin America and Europe.
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Ipsos Update – March 2025
Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Essentials: Did You Know? A monthly digest of consumers' behaviour across the world
Ipsos' Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.
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Avoiding the Activist Trap in ESG Marketing
Reaching the middle ground with insights from Ipsos’ ESG segmentation continuum.