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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
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Politieke barometer week 4
Weinig grote verschuivingen in zetelaantallen bij de start van het nieuwe jaar
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[WEBINAR] Innovation Spaces
Unleash your innovation front end with AI-Enabled Consumer Intelligence (AICI).
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
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10 things we’ve learned from the Covid-19 pandemic
Whatever happens next in this unique, multidimensional, planetary crisis, we have reached a point where we need to take stock and reflect on what we’ve learned so far.
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Decoding the patient journey with social insights
Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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[WEBINAR] CX Service Design
Learn how to design great experiences that drive your desired customer behaviours.