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Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success
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Ipsos Update - October 2021
Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round up of research and analysis from Ipsos around the world.
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[WEBINAR] Evaluating the impact of CX and EX initiatives
To successfully improve and innovate, companies need to evaluate the impact of experience related initiatives and incorporate this behaviour into how they manage their business.
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Creating a sense of presence: The power of virtual and augmented reality
Exploring the demand for more immersive experiences as we move into a more digital world.
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Ipsos appoints Irena Petric as Service Line Lead Audience Measurement & Media Development Netherlands
On the 1st of October Irena Petric will start as Service Line Lead Audience Measurement & Media Development Netherlands at Ipsos.
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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[WEBINAR] CX GLOBAL VOICES
We do hope you’ll join us at one of the webinar sessions to hear from our global CX experts about CX trends and what the future holds.
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Ipsos Update – June 2021
Global population dynamics, empathy in healthcare, the pandemic experience in Africa and a focus on Italy are all featured in this month’s round-up of the latest research and thinking from Ipsos teams around the world.