Environment

Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).

Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.

A segmented landscape of engagement, challenges and opportunities

The segmentation of sustainability

Geo-diversity in environmental concern

This segmentation represents the ‘here & now’ within the current political and socio-economic context.

The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.

Incentives, discounts and other inducements are most supported policies to help tackle climate change in new global study ahead of COP27

One in three globally brace themselves for being displaced from their home in the next 25 years: Ipsos survey for the World Economic Forum.