Healthcare


Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research

Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.

What Worries the World - June 2024

Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, What Worries the World survey offers an exceptional snapshot of world opinion on pressing global issues.
Healthcare Publication

A Dose of Digital: Can Pharma Make DTx a Healthy Business?

Digital therapeutics (DTx) are emerging as a potential game-changer in healthcare, offering evidence-based digital interventions to help prevent, manage, or treat specific conditions.

What Worries the World - May 2024

Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, What Worries the World survey offers an exceptional snapshot of world opinion on pressing global issues.

What Worries the World - March 2024

Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, What Worries the World survey offers an exceptional snapshot of world opinion on pressing global issues.
Healthcare Survey

Data Dive: Coronavirus crisis leaves scars, lessons in its wake

Four years after the WHO first declared a global health emergency we look at how views on everything from inflation to mental health have changed since 2020.
Healthcare Publication

Mastering complexity: The path towards a cancer-free reality

This is the third and final paper in a series which began eight years ago, focusing on unravelling – and ultimately overcoming – the sheer complexity of cancer, one of humanity’s oldest and most formidable foes.

Mental health is now the number one health problem, ahead of cancer and coronavirus

48% across 31 countries say the quality of the healthcare in their country is good – but the picture is inconsistent.