In a recent study carried out by our US colleagues, we found that the Affluent – those living in the top 20% of households measured by income – were more insulated from economic downturns and faster to rebound than the rest of the population.
You may have your own ‘in-house’ data and analysis department but carrying out market research remains a time-consuming job all the same. What if you could partly outsource this? If you would for instance make the analysis yourself, but leave the data collection to Ipsos?
